Appropriate Marketing Strategies for Romanian SME for the Crisis Period

This paper presents new points of view of the marketing strategies for the Romanian small and medium enterprises (SME). Thus, our endeavor has focused over aspects such as: funding, investment opportunities, organizational culture. Support to SME has become a key priority for the Romanian government, they being important contributors to growth, competition and innovation and thus employment and the productivity of the Romanian economy as a whole. A SWOT analysis of the Romanian business medium in this crisis period is presented, representing a start-up of the proposed marketing strategies. Not the financial crisis, but a wrong marketing approach is the main risk for the Romanian SME.