INVESTMENT ATTRACTIVENESS OF UKRAINE AS A DOMINANT ATTRACTION OF FOREIGN DIRECT INVESTMENT FROM THE EUROPEAN SPACE: ANALYSIS, EVALUATION

The purpose of the study is to determine the investment attractiveness of the country and regions as factors that are critical to attracting foreign direct investment from the EU. Foreign direct investments serve as a source of capital growth, providing the most effective integration of the national economy into European and contributing to the attraction of advanced technologies and modern methods of business management as well. Foreign direct investments are a source of capital growth that ensures the most effective integration of the national economy into the European one and promotes the attraction of advanced technologies and modern methods of doing business. Over the past ten years, there has been an unstable dynamics of foreign direct investment receipt to the economy of Ukraine. FDI in Ukraine from the EU countries is conventionally divided into three stages: 2010-2013 - a relatively stable level, 2014-2016 a rapid fall, 2017-2020 - moderate growth. Based on the results of international ratings, the need to determine the investment attractiveness of Ukraine in the conditions of the ecological and economic imperative is proved. Particular attention is granted to identify Ukraine's position by the Environmental Performance Index compared to countries of the world and Europe. The methodology for determining the investment attractiveness of the country is proposed, which provides for the formation of a General Index of investment attractiveness of the country based on Ease of Doing Business Index, The Global Competitiveness Index, EBA Investment Attractiveness Index, Environment Performance Index. A significant differentiation of FDI funds in the regions of Ukraine is explained by their economic development, the largest volume enters industrially developed regions. A significant correlation between FDI in Ukrainian regions and the volume of products in the regions was revealed. The determinants of the attractiveness of the regions that influence the decisions of investors to invest are identified. The methodical approach to assessing the investment attractiveness of the regions of Ukraine, which is based on generalized indicators of financial- economic and ecologically oriented direction, is proposed. The assessment was carried, out and dynamic analysis of the investment attractiveness of regions according to the proposed methodology was made, which allowed determining their rating of investment attractiveness.