Brazilian social relations-their practices and their representations-are marked by a hyperconsciousness of race. Such hyperconsciousness, while symptomatic of how Brazilians classify and position themselves in the life world, is manifested by the often vehement negation of the importance of race. This negation forcefully suggests that race is neither an analytical and morally valid tool, nor plays a central role in determining Brazilian social hierarchies. The hyperconsciousness/negation of race dialectic allows us to understand how a system that is on the surface devoid of racial awareness is in reality deeply immersed in racialized understandings of the social world. To approach the hyperconsciousness/negation of race conundrum, I review pertinent Brazilian and United States bibliography focusing on problems associated with the racial democracy myth, and utilize ethnographic data and interpret newspapers articles reporting on one of the many events of police corruption and brutality in Rio de Janeiro.