A Study on Influencing Factors of Cultural Heritage Tourism Destination Selection of Youth Groups: Based on TPB Model

被引:0
|
作者
Kun, Zhou [1 ,2 ]
机构
[1] Sichuan Univ, Chengdu, Sichuan, Peoples R China
[2] Chongqing Univ Arts & Sci, Chongqing, Peoples R China
关键词
youth group; cultural heritage; tourism destination; influencing factors; TPB model;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
As the main body of today's tourism market, youth groups have a significantly difference from other groups in preference for tourism destinations, especially for the cultural heritage tourism destinations. This phenomenon is due to the different income, education, occupation and consumption habits of youth groups. Based on Theory of Planned Behavior (TPB), the article makes an empirical analysis on the influencing factors of young people's choice of cultural heritage tourism destination by using a questionnaire survey method, which provides theoretical support for the development of cultural heritage tourism destination.
引用
收藏
页码:380 / 390
页数:11
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