Online fundraising at ARL libraries

被引：8
|
作者：
Hazard, BL [1 ]
机构：
[1] SUNY Albany, Univ Lib, Albany, NY 12222 USA
来源：
JOURNAL OF ACADEMIC LIBRARIANSHIP | 2003年 / 29卷 / 01期
关键词：
D O I：
10.1016/S0099-1333(02)00399-3
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
This study assesses the practice of online fundraising on ARL library Web sites. Sites were examined for the appearance of seven specific fundraising and development-related elements. The results indicate that the placement of links and the descriptors used may be more important than an extensive, feature-laden site.
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页码：8 / 15
页数：8
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