SECOND BEST IN SECOND LIFE: TEACHING MARKETING CASES IN A VIRTUAL WORLD ENVIRONMENT

被引：0
|
作者：
Bal, Anjali [1 ]
Crittenden, Victoria [2 ]
Halvorson, Wade [3 ]
Pitt, Leyland [1 ]
Parent, Michael [1 ]
机构：
[1] Simon Fraser Univ, Burnaby, BC V5A 1S6, Canada
[2] Boston Coll, Chestnut Hill, MA 02167 USA
[3] Lulea Univ Technol, Lulea, Sweden
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：211 / 211
页数：1
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