Explore the entrepreneurial process of AI start-ups from the perspective of opportunity

Digital technologies, such as artificial intelligence (AI), big data, and the Internet of Things, are becoming increasingly mature. They have become the driving force behind a new wave of innovation and entrepreneurship activities worldwide. AI is the core of the contemporary digital technology industry. New high technologies bring greater opportunities for entrepreneurs to carry out entrepreneurial activities and bring unprecedented challenges to traditional entrepreneurial activities and theories. The existing literature on the impact of AI on entrepreneurial activities is still in the exploration stage. Based on this, this study aims to explore the entrepreneurial process of AI start-ups, combining with existing literature, select AI unicorn start-ups ByteDance for a case study, and apply the grounded theory method to analyse and summarise the entrepreneurial process of Internet start-ups with AI. Thus, it can provide insights for many AI start-ups and contribute to the existing entrepreneurial research.