THE DEVELOPMENT OF COMMUNICATIVE RESPONSIBILITY OF THE TEACHER IN DIGITAL EDUCATIONAL ENVIRONMENT

The article is devoted to modern approaches to the formation of communicative competence of teachers in conditions of a modern information society in the aspect of continuous professional development. The necessity of development of communicative competence is proved: including arguments based on the results of input diagnostics of professional competence level of students of advanced training courses at the CIRATT. The purpose of this paper is to offer some recommendations to leaders of an educational organization for managing development of communicative competence of teaching staff, taking into account processes of updating the modern educational system, based on theoretical studies and accumulated practical experience. As a mechanism for managing professional growth of a teacher in terms of the development of communications, a model for the development of communicative competence with the inclusion of a media education component is presented. Existing experience in building communicative personality traits in advanced trainig courses based on the material taken from famous "Rossiyskaya Gazeta" newspaper, within the media educational component. This newspaper covers educational issues and actualize solution of the following tasks: analysis and interpretation of newspaper texts, understanding of their context; interpretation of moral values outspread by the media (perception and understanding of mass media information in order to use it in communications). The result of implementation of the model of communicative competence development will be formed competencies necessary for the implementation of communications: socio-psychological, technological, moral and ethical, aesthetic. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK