Family Businesses in Creative Industries

Family businesses are one of the most common forms of doing business in the world. In many countries, they are a key source of economic growth and employment creation. In Poland, family businesses represent more than 60% of all companies, provide nearly 2/3 of all jobs and generate 40% of GDP. Conducting generational business provides companies with the opportunity to build a distinctive identity, which in turn translates into a strong identification so important in the anonymous world of business. It is also connected with a variety of problems as the family business is associated with both business and family relationships which are sometimes difficult to reconcile. The creative industries sector encompasses the kinds of business activity that have their origin in individual creativity, skills and talent, and which have the potential to generate wealth and jobs through the creation and use of intellectual property. The paper aims to assess the value system prevailing in family businesses operating in the creative industries sector and its role in the development or business failure of these companies. The paper is prepared on the basis of the available literature and reports on the topic under discussion.