Relationship between Customer Satisfaction and Customer Loyalty Based on Restraining Factor

被引：0

作者：

Wu Chengli ^{[1
]}

Liu Dezhi ^{[1
]}

机构：

[1] Xidian Univ, Ideol & Polit Dept, Xian, Peoples R China

来源：

CHOL: 2009 INTERNATIONAL CONFERENCE ON HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR AND LEADERSHIP SCIENCE, PROCEEDINGS | 2009年

关键词：

Customer Satisfaction (CS); Customer Loyalty (CL); Restraining Factor (R); CONSUMER SATISFACTION;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

By defining the concepts of customer satisfaction and customer loyalty, the interactive relationship between customer satisfaction and customer loyalty is explored. In restraining condition, according to the size of restraining factor, customer satisfaction seems to have nothing to do with customer loyalty or the relationship is weak. In the market environment of complete competition, when customer satisfaction surpasses the size of insensitiveness, the relationship between them becomes strong.

引用

页码：18 / 21

页数：4

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