Smart friendly liars: Public perception of public relations practitioners over time

被引：13

作者：

Callison, Coy ^{[1
]}

Merle, Patrick F. ^{[2
]}

Seltzer, Trent ^{[1
]}

机构：

[1] Texas Tech Univ, Coll Media & Commun, Lubbock, TX 79409 USA

[2] Florida State Univ, Sch Commun, Tallahassee, FL 32306 USA

来源：

PUBLIC RELATIONS REVIEW | 2014年 / 40卷 / 05期

关键词：

Public relations; Survey; Perception;

D O I：

10.1016/j.pubrev.2014.09.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade. (C) 2014 Elsevier Inc. All rights reserved.

引用

页码：829 / 831

页数：3

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