Commercial WWW site appeal: how does it affect online food and drink consumers' purchasing behavior?

被引：16
|
作者：
White, GK [1 ]
Manning, BJ [1 ]
机构：
[1] Univ Maine, Dept Resource Econ & Policy, Orono, ME 04473 USA
来源：
INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY | 1998年 / 8卷 / 01期
关键词：
consumer attitudes; consumer behavior; food; Internet; marketing;
D O I：
10.1108/10662249810368860
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper reports the results of a recent online survey of consumer attitudes toward selected US online storefronts marketing barbecue sauce, cheese, olive oil, and potato chips as well as international companies marketing an assortment of specialty food products. It describes the relationship between consumer attitudes toward a commercial WWW site and likelihood of purchase as well as demographic factors which are related to online purchasing behavior of food and drink products.
引用
收藏
页码：32 / +
页数：8
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