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- [1] Consumer Participation and Experiential Marketing: Understanding The Relationship Between Co-Creation and the Fantasy Life Cycle[J]. ADVANCES IN CONSUMER RESEARCH, VOL 35, 2008, 35 : 45 - 46Lanier, Clinton, Jr.Hampton, Ronald
The co-creation of meaning between marketers and consumers; Step 1: How marketing creatives interpret consumer motivations
被引：0
|作者：
Durgee, JF
[1
]
机构：
[1] Rensselaer Polytech Inst, Troy, NY 12181 USA
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F [经济];
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02 ;
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页码：162 / 167
页数：6
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