The livestock guru: Demand-led knowledge transfer for poverty alleviation

The application of ICTs to meet development objectives has increased dramatically in recent years, nevertheless, there is a little overall evidence regarding the impact of these tools on the poor. Therefore, the following paper describes the creation and assessment of the Livestock Guru, a multi-media, interactive programme for poor livestock keepers in India and Bolivia. Learning outcomes were explored among 424 farmers in 17 communities across the two nations. The study also compared the impact of the software with more conventional media such as videos and written extension material. The authors found that the uptake of new knowledge was highly related to the specific topic involved. Not surprisingly, the level of challenge to existing beliefs also affected learning. Nonetheless, by utilising visual cues and referents which supported traditional knowledge frames, the software messages showed greater levels of knowledge than messages delivered by more traditional means.