An Inductive Fuzzy Classification Approach applied to Individual Marketing

被引：0
|
作者：
Kaufmann, Michael [1 ]
Meier, Andreas [1 ]
机构：
[1] Univ Fribourg, Res Ctr Fuzzy Mkt Methods, CH-1700 Fribourg, Switzerland
来源：
2009 ANNUAL MEETING OF THE NORTH AMERICAN FUZZY INFORMATION PROCESSING SOCIETY | 2009年
关键词：
Fuzzy Data Analysis; Inductive Fuzzy Classification; Predictive Analytics; Individual Marketing; Fuzzy Target Groups; Fuzzy Marketing Methods; RULES;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
A new methodology for the induction of membership functions for fuzzy classification is introduced. The induction step is based on deriving membership functions from normalized likelihood ratios of target class membership. A case study is presented where this fuzzy data analysis process is applied in predictive analytics for an individual marketing campaign in the online channel of a financial service provider by selecting fuzzy target groups in a data warehouse.
引用
收藏
页码：46 / 51
页数：6
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