Dark tourism segmentation by tourists' motivations for visiting earthquake sites in Nepal: implications for dark tourism

被引:12
|
作者
Min, Jihye [1 ]
Yang, Kiseol [1 ]
Thapa-Magar, Asha [1 ]
机构
[1] Univ North Texas, Coll Merchandising Hospitality & Tourism, Denton, TX 76203 USA
关键词
Dark tourism; Customer segmentation; Nepal earthquakes; Dark tourism motivation and benefits; Cluster analysis; EXPERIENCE; DEATH; VISITORS; BENEFITS; MUSEUM; MODEL;
D O I
10.1080/10941665.2021.1925315
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study explores visitors' experiences, post-visit attitudes, and benefits in relation to dark tourism destinations. A total of 464 responses were collected at seismic memorial sites, and the responses were grouped into different clusters by their motivations using hierarchical cluster analysis. The study results indicate that motivations for visiting dark tourism sites significantly affect tourists' experiences and positive post-visit intentions and are mainly related to tourists' demographic characteristics (e.g., nationality and traveling pattern). The findings advance our understanding and insights on tourists' motivations for visiting dark tourism sites, enabling organizers and marketers to better manage and develop attractive dark tourism destinations.
引用
收藏
页码:866 / 878
页数:13
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