An Empirical Study on the Factors Impacting Consumer's Behavior Based on Psychological Contract

被引：0
|
作者：
Yan Ming [1 ]
Ren Xiaoli [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2009年
关键词：
Psychological contract; Consumer's behavior; Factor analysis;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Both consumers and businesses have the intangible psychological contract. The literature review analyzes a variety of possible factors affecting consumer's behavior based on psychological contract in the marketing environment. SPSS software is used to measure questionnaire reliability and validity and analyze of the data in the empirical study. Four important factors affecting consumers' behavior based on psychological contract is confirmed. The importance of each factor is described in the paper.
引用
收藏
页码：1135 / 1139
页数：5
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