Sponsored Advertising for IDTV: a Personalized And Content-aware Approach

被引：0
|
作者：
Diaz Redondo, Rebeca P. [1 ]
Fernandez Vilas, Ana [1 ]
Pazos Arias, Jose J. [1 ]
Ramos Cabrer, Manuel [1 ]
Garcia Duque, Jorge [1 ]
机构：
[1] Univ Vigo, Dept Telemat Engn, Vigo 36200, Spain
来源：
2009 IEEE INTERNATIONAL CONFERENCE ON CONSUMER ELECTRONICS | 2009年
关键词：
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
IDTV will change the current conception of TV advertising where interactive applications will replace the traditional audiovisual spot. We propose a new TV advertising architecture that extends the Web advertising model to the new platform.
引用
收藏
页码：205 / 206
页数：2
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