Discussion on the Dislocation Competition between Local Economy Hotel and International Brand Hotel Group

With the accession to the WTO and by the financial crisis, China's hotel industry has begun to enter the ranks of global competition, the international hotel group, mostly high-end service providers, so in the face of fierce competition, many companies have chosen to set up budget hotels, However, behind this tide, but emerged out of a lot of problems, especially price competition on the market chaos caused significant negative impact. This article focuses on the psychological implications Services, stressed for customers to enjoy the home-like feeling, the first analysis of the competitive situation, and was introduced to their existing competitive economy hotel mode, trying to demand from the customer perspective, proposed to create special services, providing multi-topic space, so as to promote the healthy development of the hotel industry.