The technique of market positioning of the goods

Under modem conditions when the supply essentially exceeds a market demand, one of the main conditions to maintain enterprises' competitiveness (positioning) is the creation of customer's consciousness about the essential values of the goods. The article considers the technique which allows to develop optimum market positioning of the goods. Research results showed that basic stages offered within the framework of a technique allow formalizing process of development of market positioning of the goods and consequence, to verify it. The technique can be realized as a program - product that can considerably strengthen its utility.