Collaboration strategy of business-to-business enhancing customer satisfaction

被引：0

作者：

Kim, C ^{[1
]}

Kim, YT ^{[1
]}

机构：

[1] Inha Univ, Coll Business, Inchon 136701, South Korea

来源：

SHAPING BUSINESS STRATEGY IN A NETWORKED WORLD, VOLS 1 AND 2, PROCEEDINGS | 2004年

关键词：

supply chain; web-based integration strategy; demand integration; supply intearation; efficiency; customer satisfaction;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This paper focuses on demand chain management, which accomplishes the synchronization of demand with supply through collaboration of buyer and supplier across the chain. And the purpose of it is to find the relationship between four integration strategies produced by combining supply integration and demand integration and its impacts on two performances, operating efficiency and customer satisfaction. The relationship is analyzed with respect to manufacturing and services respectively. Interestingly, our results show that the strength of integration affects differently two performances.

引用

页码：52 / 57

页数：6

共 50 条

[1] Modeling the determinants of customer satisfaction for business-to-business professional services
Patterson, PG
Johnson, LW
Spreng, RA
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1997, 25 (01) : 4 - 17
[2] Modeling the determinants of customer satisfaction for business-to-business professional services
Paul G. Patterson
Lester W. Johnson
Richard A. Spreng
[J]. Journal of the Academy of Marketing Science, 1997, 25 : 4 - 17
[3] Can customer satisfaction decrease price sensitivity in business-to-business markets?
Stock, RM
[J]. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2005, 12 (03) : 59 - 87
[4] Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsaesser, Marc
Wirtz, Bernd W.
[J]. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2017, 32 (01) : 139 - 153
[5] Customer learning processes, strategy selection, and performance in business-to-business service firms
Zahay, D
Griffin, A
[J]. DECISION SCIENCES, 2004, 35 (02) : 169 - 203
[6] Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
Mittal, Vikas
Han, Kyuhong
Lee, Ju-Yeon
Sridhar, Shrihari
[J]. JOURNAL OF MARKETING RESEARCH, 2021, 58 (04) : 615 - 643
[7] The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context: A dyadic analysis
Homburg, C
Stock, RM
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2004, 32 (02) : 144 - 158
[8] The link between salespeople’s job satisfaction and customer satisfaction in a business-to-business context: A dyadic analysis
Christian Homburg
Ruth M. Stock
[J]. Journal of the Academy of Marketing Science, 2004, 32 : 144 - 158
[9] Building customer commitment in business-to-business markets
Chang, Shu-Hao
Wang, Kai-Yu
Chih, Wen-Hai
Tsai, Wen-Hsin
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2012, 41 (06) : 940 - 950
[10] Understanding customer value in business-to-business relationships
Menon, A
Homburg, C
Beutin, N
[J]. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2005, 12 (02) : 1 - 38

← 1 2 3 4 5 →