Achieving adoption and innovation in Australia's beef industry

Beef CRC uses industry value-add and impact as the guiding principle to identify the most appropriate 'Path to Adoption' for each one of the practices, tools and technologies it develops. This approach recognises that, regardless of the product type or the method of commercialisation, all Beef CRC's decisions aimed at achieving commercialisation, utilisation, and/or adoption are designed to achieve and demonstrate maximum value for Australian beef businesses. This is achieved by customising commercialisation approaches to ensure that (1) all Beef CRC technologies are specifically designed to maximise industry adoption and utilisation and (2) all Beef CRC processes aiming to achieve industry adoption and innovation are specifically designed and implemented for that purpose. This paper presents case studies outlining the different approaches used by Beef CRC to maximise adoption, innovation and impact of different product types and different processes (or 'delivery vehicles') to achieve demonstrable adoption and impact of complex knowledge-based technologies among the tens of thousands of small-to-medium beef enterprises located throughout Australia.