Technological Diversification Effect on Business Performance: A Probing into Intermediaries Role of Product Innovation Strategy

被引：0
|
作者：
Li, Dajun [1 ]
Li, Ling [2 ]
Huang, Yong [3 ]
机构：
[1] Xian Univ Technol, Sch Econ & Management, Xian 710054, Peoples R China
[2] Xian Univ Sci & Technol, Sch Econ & Management, Xian 710054, Peoples R China
[3] Xian Univ Technol, Fac Human & Foreign Language, Xian 710054, Peoples R China
来源：
KNOWLEDGE ENGINEERING AND MANAGEMENT , ISKE 2013 | 2014年 / 278卷
关键词：
Technology diversification; Product innovation strategy; Innovation performance; FIRM; DIVERSITY;
D O I：
10.1007/978-3-642-54930-4_18
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
There is an intrinsic correlation between technological diversification and enterprise product strategy. In this study, on the basis of product strategy, the impact on innovation performance of technology diversification is investigated and practical data of product innovation is also analyzed by structural equation modeling (SEM) methods. The research found that the intermediary role of product strategy is remarkable in technology diversification impacts on both business performance and innovation performance, especially significant on business performance.
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页码：181 / 190
页数：10
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