Framing Waste Classification among Chinese Young People: The Moderating Effect of Consideration of Future Consequences

被引：8

作者：

Sun, Meiqi ^{[1
]}

Ma, Xinyao ^{[1
]}

Jiang, Lulu ^{[1
]}

Wen, Nainan ^{[1
]}

机构：

[1] Nanjing Univ, Sch Journalism & Commun, 163 Xianlin Ave, Nanjing 210093, Peoples R China

来源：

ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE | 2021年 / 15卷 / 08期

关键词：

Gain-loss framing; individual-societal framing; consideration of future consequences; waste classification; China; LOSS-FRAMED MESSAGES; CONSTRUAL-LEVEL; CLIMATE-CHANGE; RELATIVE PERSUASIVENESS; ENVIRONMENTAL BEHAVIOR; INDIVIDUAL-DIFFERENCES; MEDIA COVERAGE; GAIN; COMMUNICATION; ORIENTATION;

D O I：

10.1080/17524032.2021.1941177

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study investigated the influence of two outcome framings - gain-loss framing and individual-societal framing - and an individual difference - consideration of future consequences (i.e. CFC) - on intentions to participate in waste classification and the likelihood of engaging in activities that promote waste classification. The results of an experiment (N = 215) conducted among college students in China demonstrated that individual framing was more effective than societal framing in promoting intentions to participate in waste classification, while there was no relative advantage of gain or loss framing. Furthermore, the effect of individual-societal framing was moderated by CFC. Implications of the findings were also discussed.

引用

页码：1008 / 1024

页数：17

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