Different from the traditional teacher-centered teaching mode, the network interactive teaching mode is a new teaching mode of the full range change from teaching to learning guided by constructivist learning theory, which is based on the advantages of modern computer network technology, and its essence is a student-centered teaching mode. Compared with the general classroom teaching, the network interactive teaching mode based on constructivist learning theory has characteristics of initiative learning, co-operative learning and interactive teaching. According to its characteristics, network interactive teaching mode can be used in the forms of asynchronous teaching mode, discussion learning mode, exploring learning mode and collaborative learning mode. The application of network interactive teaching mode in the marketing teaching can be reflected in aspects of the development and sharing of teaching database, interactive teaching scenario design, interactive network teaching practice, and multi-role interchangeable collaborative learning.
