Strategic directions for improvement of export development and promotion in lithuania

被引：0
|
作者：
Purlys, Ceslovas [1 ]
Treigiene, Dalia [2 ]
机构：
[1] Vilnius Gediminas Tech Univ, Dept Social Econ & Management, Sauletekio Ave 11, LT-10223 Vilnius, Lithuania
[2] Vilnius Gediminas Tech Univ, Dept Ind Enterprises, LT-10223 Vilnius, Lithuania
来源：
4TH INTERNATIONAL SCIENTIFIC CONFERENCE BUSINESS AND MANAGEMENT'2006/THE 14TH INTERNATIONAL SCIENTIFIC CONFERENCE ENTERPRISE MANAGEMENT: DIAGNOSIS, STRATEGY, EFFICIENCY | 2007年
关键词：
competitive advantages; strategy; strategic directions; marketing; international marketing; export promotion;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article deals with main problems of strategic directions of export selling and promotion. The different concepts on competitive advantages. strategies, marketing and international marketing as well as best export promotion practice used in different countries are analysed. Analysis of main statistical data on Lithuanian exports is provided mainly in form of figures. Additionally authors have suggested the main strategic directions for export development and promotion: spreading out of market research, improvement of competitiveness of Lithuanian goods and services, reformation of expert's education system and enrichment of expert infrastructure.
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页码：272 / +
页数：2
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