A Study of Distribution Service Modularity Based on Mass Customization

Currently, with the development of global services economy and service organizations, the applications of modularity have exceeded the popular utility of Western business organizational design in the 1990s. It is increasingly combined with the actual operation of the service enterprise. Mass customization has become one of widespread service production modes. As an important part of modern logistics service, distribution service also needs to break through the traditional mode of large-scale service and combine the new service idea for extension and exploration in the rapidly changing market environment. Hence, referring to the previous research, this study integrates mass customization and service modularity idea to discuss distribution service modularity based on mass customization. This paper firstly defines the concept of distribution service based on mass customization, and then the paper summarizes the modular mechanism. The division and configuration method of distribution service based on mass customization is the last part.