The research based on AHP to analyze strategies of improving tourist satisfaction: a case study on Jiuzhaigou scenic spot

被引：0
|
作者：
Gao, Huafeng [1 ]
Ren, Peiyu [1 ]
Liao, Zhixue [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu 610064, Peoples R China
来源：
INFORMATION SCIENCE AND MANAGEMENT ENGINEERING, VOLS 1-3 | 2014年 / 46卷
关键词：
Tourist satisfaction; analytic hierarchy process; visitors expectation strategy;
D O I：
10.2495/ISME20132933
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Increasing tourist satisfaction is a significant but difficult issue, which has aroused a wide attention from tourism academic circles and all over tourism industry. The aim of this paper is to present countermeasures for it by questionnaire survey and applying AHP to analyses of the main factors which influence the tourist satisfaction. Meanwhile, the concepts of adaptability, social comparison, and effect of satisfaction accumulates have been introduced. Moreover, the principles of long-term planning and dynamic construction have also been proposed to improve the dynamisms and pertinences of the strategies.
引用
收藏
页码：2195 / 2200
页数：6
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