Public debates about international matchmaking highlight the victimization of impoverished women by western men or the self-interested instrumentalism of women who marry for visas. Meanwhile, agencies and many of their clients portray this as a linking of well-intentioned lonely hearts who just want normal family lives. A meaningful anthropological account must incorporate and move beyond both types of narratives, acknowledging that deeply felt sentiment and 'strategic' plans to improve one's life overlap in all kinds of social exchange, romantic or otherwise. How the relationship between self-interest and affect is understood depends upon historically specific and gendered experiences of political economy. Participants' framings of their own and their prospective spouses' 'sincerity' and 'seriousness' are diagnostic of structural pressures each group has experienced, which they seek to address through international marriage.