Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior

被引：253
|
作者：
Hansen, T
Jensen, JM
Solgaard, HS
机构：
[1] Copenhagen Business Sch, Dept Mkt, DK-2000 Frederiksberg, Denmark
[2] Univ So Denmark, Dept Mkt, DK-5230 Odense M, Denmark
来源：
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT | 2004年 / 24卷 / 06期
关键词：
online buying intention; groceries; theory of reasoned action; theory of planned behavior; Lisrel;
D O I：
10.1016/j.ijinfomgt.2004.08.004
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
This paper tests the ability of two consumer theories-the theory of reasoned action and the theory of planned behavior-in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n = 1222) and Swedish (n = 1038) consumers using self-administered questionnaires. These results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention. (C) 2004 Elsevier Ltd. All rights reserved.
引用
收藏
页码：539 / 550
页数：12
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