Analysis on the Relation between Enterprise Brand Image and Product Image

被引：0
|
作者：
Zheng, Haohua [1 ]
Wang, Mingye [1 ]
机构：
[1] Nan Chang Univ, Coll Art &Design, Nanchang 330031, Jiangxi, Peoples R China
来源：
2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年
关键词：
Enterprise; Brand Image; Product Image; Relation;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Enterprise brand image and product image likes twins in market competition. The enterprise brand image acts as a guide for product image and the product image as a support for the enterprise brand image, that is, they coordinately develop and influence each other. The enterprise can survive in the fierce competition only by giving consideration to both of them, placing equal emphasis on both of them with neither aspects neglected.
引用
收藏
页码：1826 / 1828
页数：3
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