Marketing and publicity in the Spanish as Foreign Language classroom. A didactic proposal

The aim of this work is to present a didactic proposal within the frame of the teaching of Spanish for Specific Purposes and, more specifically, Spanish for Business. From a communicative approach through the task-based methodology, we propose students to design an advertising campaign for a product. To achieve this goal, the students are organized into work groups of between 4 and 6 people. They must carry out, in the different work sessions, the following activities: to select a product for their campaign, to identify and make a profile of the target audience and the buyer persona of the product, to reflect on the best localization, to elaborate a graphic advertisement and, finally, to present the product to the class. This proposal has been implemented in a course of the subject of Spanish for Business with great acceptance among the students