Analysis on Customer Information Management System for Enterprise

With the development of market economy, competition is increasingly fierce, enterprises are facing greater challenges and opportunities, so how to maintain and develop customers is an important factor for enterprises to survive long term, therefore, the use of customer information management system is the developing trend in the future. This article conducts analysis from the execution process, application route, system composition, use case modeling and other aspects, it constructed the system constituted by customer information management, marketing management, sales information management, service and customer care, customer information analysis and other core functions, as well as data backup and recovery, code data maintenance, configuration information management, operating manuals, system help and other non-core functions. This research laid the foundation for the system development, which plays an important role to enhance the competitiveness of enterprises.