The WIC Shopping Experience: A Qualitative Study Examining Retail-based Strategies to Increase WIC Retention and Redemption Rates

被引：9

作者：

Leone, Lucia ^{[1
]}

Haynes-Maslow, Lindsey ^{[2
]}

Kasprzak, Christina ^{[1
]}

Raja, Samina ^{[3
]}

Epstein, Leonard H. ^{[4
]}

机构：

[1] Univ Buffalo, Sch Publ Hlth & Hlth Profess, Community Hlth & Hlth Behav, 333 Kimball Tower,3435 Main St, Buffalo, NY 14214 USA

[2] North Carolina State Univ, Coll Agr & Life Sci, Agr & Human Sci, Raleigh, NC USA

[3] Univ Buffalo, Sch Architecture & Planning, Urban & Reg Planning, Buffalo, NY USA

[4] Univ Buffalo, Jacobs Sch Med & Biomed Sci, Div Behav Med, Paediat, Buffalo, NY USA

来源：

JOURNAL OF HUNGER & ENVIRONMENTAL NUTRITION | 2022年 / 17卷 / 04期

关键词：

WIC; grocery shopping; retail interventions; behavioral economics; qualitative research; US food policy; food access; low-income; FOOD; INFANTS; PROGRAM; OBESITY; WOMEN;

D O I：

10.1080/19320248.2021.1915906

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) successfully improves participant nutrition, but program effectiveness is threatened by retail shopping challenges, which may reduce benefit redemption and participant retention. Focus groups with WIC participants examined barriers to using WIC benefits and potential strategies to improve redemption. The analysis included a three-pass qualitative process using deductive and inductive thematic analysis. Barriers included confusion over finding eligible products, difficulty checking out, and perceived stigma. Strategies included promotion and strategic placement of approved items and better customer service. Retailer practices and regional policy amendments are potential strategies for improving the WIC shopping experience and program effectiveness.

引用

页码：460 / 474

页数：15