Drivers of global business success: Lessons from emerging markets

被引：0

作者：

Xu, Shichun ^{[1
]}

机构：

[1] Michigan State Univ, Dept Mkt & Supply Chain Management, E Lansing, MI 48824 USA

来源：

EUROPEAN JOURNAL OF MARKETING | 2007年 / 41卷 / 1-2期

关键词：

emerging markets; international business; developing countries;

D O I：

10.1108/03090560710718193

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：223 / 225

页数：3

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