DEMETER is a research and demonstration project, designed to assess and demonstrate how the integration of Earth Observation techniques in routine Irrigation Advisory Services can improve efficiency in the use of irrigation water. The objectives of this paper are: (1) to analyze the interest in the feasibility of transferring the DEMETER technology to the irrigation scheme of Chaves: (2) to identify the factors that, in general, favour the usefulness of this technology. The irrigation infrastructure and methods, the size and number of irrigation parcels and the main crops grown at the irrigation scheme of Chaves have been recorded. Also a socio-economic description has been done. Field visits, interviews with the staff of water association, and an inquiry to a sample of 107 farmers were made. The main results are: each farmer pays an area based annual fee, independent of the amount of water used for irrigation; most of the irrigated parcels are of very small size, 0.3 ha in average, mostly irrigated by surface methods; the most representative crops grown are potato, forage maize, and several different horticultural crops; an important part of the production is for self-consumption. The farmers are aging and the new generations prefer other jobs than agriculture. A considerable number of farmers have another job in the nearby cities. The small size of the irrigated parcels limits the use of earth observation technologies to expensive high space resolution images. For the time being, farmers do not feel the need for an irrigation advisory service, manly because there is plenty of water which is not bought proportionally to its use. However, circumstances are changing rapidly and, relatively new for the region, environmental concerns related with irrigation, manly nitrate leaching by excess watering of crops prompts the need for an irrigation advisory service in order to maintain crop production with a more rational use of water. The DEMETER technology could be a suitable solution in certain contexts and types of irrigation systems, in particular in those regions that have (1) a growing agricultural sector, with large scale plots under monoculture, or with only 2 or 3 clearly market-oriented main crops with high potential value-added; (2) where water is scarce and relatively expensive; (3) where consumers pay for the water they use and are organized in a dynamic, well equipped, well-staffed, financially sound and empowering water users associations.