Identifying Sports Diplomacy Resources as Soft Power Tools

被引：19
|
作者：
Abdi, Kambiz [1 ]
Talebpour, Mandi [1 ]
Fullerton, Jami [2 ]
Ranjkesh, Mohammad Javad [3 ]
Nooghabi, Hadi Jabbari [4 ]
机构：
[1] FUM, Fac Sport Sci, Azadi Sq, Mashhad, Razavi Khorasan, Iran
[2] Oklahoma State Univ, Stillwater, OK 74078 USA
[3] FUM, Fac Econ & Adm Sci, Dept Polit Sci, Mashhad, Razavi Khorasan, Iran
[4] FUM, Fac Math, Dept Stat, Mashhad, Razavi Khorasan, Iran
来源：
PLACE BRANDING AND PUBLIC DIPLOMACY | 2019年 / 15卷 / 03期
关键词：
Soft power; Public diplomacy; Fuzzy Delphi method (FDM); Sports diplomacy; INTERNATIONAL SPORT; DELPHI METHOD; POLITICS;
D O I：
10.1057/s41254-019-00115-9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Although hosting international high-profile sporting events such as the Olympics and the FIFA World Cup are attractive soft power tools for governments to achieve public diplomacy goals, not all sports diplomacy efforts are mega-sporting events. This study explores the use of sports diplomacy by nations and attempts to identify the most applicable sports diplomacy resources available to governments to employ as soft power tools. The data for this research are composed of 30 online surveys completed by international experts in the fields of sports and public diplomacy. The responses were qualitatively analyzed using the fuzzy Delphi method (FDM). After running two rounds of fuzzy Delphi, sports diplomacy resources were classified into three categories: "Sports Events," "Sports Human Capitals," and "Sports Products." Further, "sports players"; "women's sports"; "hosting/participating in regional, international, continental, or global events"; "coaches"; and "authentic sports leagues" were identified as the most important sports diplomacy resources.
引用
收藏
页码：147 / 155
页数：9
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