Latin America: trade and culture at a crossroads

Trade liberalization took the cultural community in Latin America by surprise, forcing a defensive reaction that took years to generate adequate public policy responses. However, cultural policy has changed unevenly in the region. Two issues became the center of culture and trade debates after the 1990s: cultural industry production and traditional indigenous knowledge. Mexico, by far the largest producer of audiovisual content on the continent, has been reluctant to adopt defensive approaches or red lines during trade negotiations. In fact, Chile is the only country that negotiated a 'cultural reserve' in its FTA with the United States. Regarding traditional knowledge, only states with large indigenous populations like Guatemala, Panama but especially Peru, Bolivia and Ecuador in the Andean Region dedicated significant efforts to fight for intellectual property protection for traditional knowledge, including benefit-sharing for the commercial use of genetic resources, derived through indigenous collective knowledge.