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Interactive effects of power and donation target on charitable giving
被引:2
|作者:
Wang, Yan
[1
]
Feng, Haojia
[1
]
Qiu, Shuang
[1
]
Cui, Lijuan
[1
]
机构:
[1] East China Normal Univ, Sch Psychol & Cognit Sci, 3663 N Zhongshan Rd, Shanghai 200062, Peoples R China
基金:
中国国家自然科学基金;
关键词:
charitable giving;
donation target;
power;
social distance;
SOCIAL-CLASS;
SELF;
PEOPLE;
IMPACT;
D O I:
10.1002/bdm.2223
中图分类号:
B849 [应用心理学];
学科分类号:
040203 ;
摘要:
Is a powerful person more or less generous than a powerless person in terms of charitable giving request? In this work, we argue that power's effect on charitable giving depends on donation target. Across two studies, having high power decreased donation to a specific person, whereas having high power increased donation to a charitable organization. Moreover, the effect of power on donation across donation targets was mediated by the felt social distance toward the population in need. We discuss the theoretical implications for contemporary debates about power's effects and practical implications of power for designing effective donation appeals.
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页码:479 / 487
页数:9
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