Popularity and Usage Analytics of Social Media Platforms in Higher Education

被引：0
|
作者：
Bansal, Rachna [1 ]
Mital, Neena [2 ]
Kumar, Vikas [3 ]
机构：
[1] Sharda Univ, Sch Business Studies, Greater Noida, India
[2] Univ Delhi, Ram Lal Anand Coll, Dept Stat, New Delhi, India
[3] Chaudhary Bansi Lal Univ, Dept Management, Bhiwani, India
来源：
2021 INTERNATIONAL CONFERENCE ON COMPUTATIONAL PERFORMANCE EVALUATION (COMPE-2021) | 2021年
关键词：
social media; Teaching and Research; Communication; Higher Education;
D O I：
10.1109/ComPE53109.2021.9752143
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
social media has created new opportunities for learning for both the students and faculty. Its cost-effectiveness, ease of use, and abundant content availability are some of the reasons for the popularity of social media among students and faculty. This article presents the popularity and usage analytics of different social media platforms. Data was collected from a sample of 1787 respondents (1578 students, 209 faculty). The study explored which are the most popular platforms used by teachers and students in higher education; based on their familiarity, use in communicating and use for teaching and research purpose.
引用
收藏
页码：631 / 635
页数：5
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