Pricing and warranty policy for substitutable products in the channel with dual manufacturers and single retailer

被引：0
|
作者：
Gong, Canran [1 ]
Xu, Qian [1 ]
Song, Huaming [1 ]
机构：
[1] Nanjing Univ Sci & Technol, Sch Econ Management, Nanjing, Jiangsu, Peoples R China
来源：
2015 8TH INTERNATIONAL SYMPOSIUM ON COMPUTATIONAL INTELLIGENCE AND DESIGN (ISCID), VOL 1 | 2015年
关键词：
warranty period; two-stage supply chian; pricing strage; substitutable products; SUPPLY CHAIN; COMPETITION; DECISIONS; POWERS;
D O I：
10.1109/ISCID.2015.193
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Pricing decisions and warranty period for two substitutable products in a supply chain with one common retailer and two competitive manufacturers are considered in this paper from a two-stage game theoretic. One centralized model and five decentralized models are established by considering the two manufacturers' cooperation/noncooperation strategies and the firms' identical bargain powers and the corresponding analytical equilibrium solutions are obtained by using game-theoretic approach. Finally, numerical studies are presented to illustrate the effectiveness of the theoretical results, and to gain additional managerial insights.
引用
收藏
页码：606 / 609
页数：4
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