The Factors Influencing Passengers' Interest in Using Transportation Services

被引：3
|
作者：
Simarmata, Juliater [1 ]
Sitorus, Marthaleina R. [1 ]
Yuliantini [1 ]
Arubusman, Dian A. [1 ]
机构：
[1] Trisakti Inst Transportat & Logist, Jakarta, Indonesia
来源：
TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS | 2019年 / 8卷 / 03期
关键词：
image; ease-of-use; price; promotion; interest; transportation services; BRAND EQUITY; IMAGE; RETENTION; PURCHASE; TRUST;
D O I：
10.18421/TEM83-36
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers' interest. This study describes the results of a survey, which is administered to the customers of transportation services-Gojek, Grab, and Uber-in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers' interest.
引用
收藏
页码：945 / 950
页数：6
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