Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food

被引：113
|
作者：
Hwang, Jiyoung [1 ]
机构：
[1] Univ N Carolina, Bryan Sch Business & Econ, Mkt Entrepreneurship Hospitality & Tourism, 350 Bryan Bldg, Greensboro, NC 27402 USA
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2016年 / 28卷
关键词：
Older consumers; Organic food; Self-presentation; Food safety concern; ATTITUDES; PRODUCTS; CONSUMPTION; IDENTITY; VALUES;
D O I：
10.1016/j.jretconser.2015.01.007
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aimed to identify key motives behind organic food purchase intention of older consumers. We incorporated an under researched motive, self-presentation, a psychological motivation, with food safety concerns, environmental concerns, and ethical consumer-identity, in order to investigate its relative importance in older consumers' behavioral intentions. The results showed that self-presentation and food safety concerns are meaningful motives for older consumers' purchase intentions, while environmental concerns and ethical self-identity do not improve their buying intention. In addition, a comparison with younger consumers revealed additional insights into the role of ethical consumer-identity. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码：281 / 287
页数：7
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