Family communication and parental influence on children's brand attitudes

被引：32
|
作者：
Hsieh, Yi-Ching
Chiu, Hung-Chang [1 ]
Lin, Chia-Chi
机构：
[1] Natl Chung Hsing Univ, Grad Inst Technol & Innovat Management, Taichung 40227, Taiwan
[2] Natl Cent Univ, Dept Informat Management, Jhongli, Taoyuan, Taiwan
[3] Soochow Univ, Dept Business Adm, Taipei 11102, Taiwan
来源：
JOURNAL OF BUSINESS RESEARCH | 2006年 / 59卷 / 10-11期
关键词：
child consumers; brand attitude; family communication; gender;
D O I：
10.1016/j.jbusres.2006.09.016
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines the degree family communication affects the transmission of brand attitudes from parents to children. The results indicate that mothers with concept-oriented and fathers with socio-oriented communication are more likely to influence their children's brand attitudes. The article considers the effects of gender. Comparing with those of fathers', mothers' brand attitudes relate more to both male and female children's brand attitudes. (c) 2006 Elsevier Inc. All rights reserved.
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页码：1079 / 1086
页数：8
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