Fuzzy evaluation model and application of the performance evaluation in E-business marketing

被引：0
|
作者：
Yan Ni-na [1 ]
Huang Xiao-yuan [1 ]
机构：
[1] Northeastern Univ, Sch Business Adm, Shenyang 110004, Peoples R China
来源：
Proceedings of 2004 Chinese Control and Decision Conference | 2004年
关键词：
E-business; marketing; performance evaluation; fuzzy synthetic evaluadtion;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Under the background of Shanghai Baosteel Yichang Co Ltd and its E-business system, the performance evaluation index system of E-business marketing is designed for the company in terms of costs benefit, marketing efficiency, competitive effect, service quality and website popularity. Utilizing the qualitative analysis and quantitative calculation methods, a multi-layer fuzzy synthetic evaluation model is established. By using this model, the case calculation and demonstration analysis of the E-business marketing performance for the company is carried cut. As a result, it realizes the performance evaluation of E-business marketing for Baosteel Yichang Co Ltd.
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页码：717 / 720
页数：4
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