Business and marketing ethics as professional ethics. Concepts, approaches and typologies

被引：41

作者：

Brinkmann, J ^{[1
]}

机构：

[1] Norwegian Sch Management BI, N-0506 Oslo, Norway

来源：

JOURNAL OF BUSINESS ETHICS | 2002年 / 41卷 / 1-2期

关键词：

advertising ethics; business ethics approaches; codes of ethics; ethical climate; marketing ethics; moral climate; professional ethics; public relations ethics; real estate agent ethics; role morality;

D O I：

10.1023/A:1021318710382

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approach is more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.

引用

页码：159 / 177

页数：19

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