Evaluating the intention of downloading augmented reality games

被引：1

作者：

Tsai, Ming-Tsang ^{[1
]}

Liu, Jing-Wei ^{[2
]}

机构：

[1] Natl Taiwan Univ Sport, Grad Inst Recreat Sport Management, Dept Recreat Sport, 16,Sec 1,Shuang Shih Rd, Taichung 404, Taiwan

[2] Natl Taiwan Univ Sport, Dept Sport Informat & Commun, 16,Sec 1,Shuang Shih Rd, Taichung 404, Taiwan

来源：

JOURNAL OF INFORMATION & OPTIMIZATION SCIENCES | 2019年 / 40卷 / 06期

关键词：

Augmented Reality; Grey Relational Analysis; Position Model; NEED;

D O I：

10.1080/02522667.2018.1532557

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

Recently, augmented reality (AR) games have gained popularity as consumers' acceptance for AR games as a new lifestyle is rising. In this study, we use the gray relational analysis method to construct players to evaluate the factors and order of downloading AR games. Finally, Poke.mon GO, Pet City, and My Hero GO, three different AR games, were evaluated for player download factors to provide game developers with reference indicators for developing real-life games.

引用

页码：1295 / 1305

页数：11

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