The effects of program context on advertising effectiveness

被引：0

|

作者：

Broach, VC ^{[1
]}

Page, TJ ^{[1
]}

Wilson, RD ^{[1
]}

机构：

[1] UNIV DELAWARE,NEWARK,DE 19716

来源：

MEASURING ADVERTISING EFFECTIVENESS | 1997年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：203 / 214

页数：12

相关论文

共 50 条

[1] The effects of media context experiences on advertising effectiveness
Malthouse, Edward C.
Calder, Bobby J.
Tamhane, Ajit
[J]. JOURNAL OF ADVERTISING, 2007, 36 (03) : 7 - 18
[2] EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING
Alcakovic, Slavko
Orlic, Ana
Duric, Veljko
[J]. PRIMENJENA PSIHOLOGIJA, 2018, 11 (02): : 155 - 170
[3] THE INFLUENCE OF AFFECTIVE CONTEXT ON ADVERTISING EFFECTIVENESS
STAYMAN, DM
[J]. ADVANCES IN CONSUMER RESEARCH, VOL XXI, 1994, 21 : 582 - 582
[4] A PRELIMINARY EXAMINATION OF THE EFFECTS OF CONTEXT-INDUCED FELT ETHNICITY ON ADVERTISING EFFECTIVENESS
WOOTEN, DB
GALVIN, T
[J]. ADVANCES IN CONSUMER RESEARCH, 1993, 20 : 253 - 256
[5] Ad placement matters: A psychophysiological examination of program context effects on advertising processing
Wang, Zheng
Lang, Annie
[J]. PSYCHOPHYSIOLOGY, 2006, 43 : S104 - S104
[6] Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
Abhishek
[J]. MARKETING INTELLIGENCE & PLANNING, 2017, 35 (02) : 259 - 276
[7] Social context and advertising effectiveness: a dynamic study
Mora, Jose-Domingo
[J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2016, 35 (02) : 325 - 344
[8] Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
De Pelsmacker, P
Geuens, M
Anckaert, P
[J]. JOURNAL OF ADVERTISING, 2002, 31 (02) : 49 - 61
[9] Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context
Emily Pyle
Adrian Furnham
Alastair McClelland
[J]. Journal of Brand Management, 2022, 29 : 301 - 310
[10] Impact of Media Context On Advertising Memory A Meta-Analysis Of Advertising Effectiveness
Kwon, Eun Sook
King, Karen Whitehill
Nyilasy, Greg
Reid, Leonard N.
[J]. JOURNAL OF ADVERTISING RESEARCH, 2019, 59 (01) : 99 - 128

← 1 2 3 4 5 →