Research on the Necessities and Innovative Strategies of the Internet Marketing of China's Economy Hotels

With the approaching of 2010 Shanghai World Expo, some brands of China's economy hotels is expanding with the increasing speed of 200%-300%, some new brands are also emerging constantly. Facing the situation that transnational economy hotels come into China one after another, China's economy hotels have many opportunities, in the meantime, they also face enormous challenges. Comparing with transtiational economy hotels, the internet marketing of China's economy hotels generally has a lower level of development and is still at the initial stage, so there are still many problems. Aiming at these problems, this paper, adopts the methods of induction and systems analysis, has analyzed the necessities and existing problems for China's economy hotels to develop the internet marketing, and proposed some corresponding innovative strategies on how to develop the internet marketing of China's economy hotels. Finally such a conclusion has been reached: As long as China's economy hotels understand fully the necessities of internet marketing, adopt some corresponding measures to resolve the existing problems, innovate continuously on the strategies of internet marketing according to actual conditions, China's economy hotels will surely enhance their international competitiveness continuously and get a sustainable and healthy development.