The Communication of Corporate Social Responsibility on Twitter

被引：0
|
作者：
Cuervo Carabel, Tatiana [1 ]
Orviz Martinez, Natalia [1 ]
Arce Garcia, Sergio [1 ]
机构：
[1] Univ Int La Rioja, Logrono, Spain
来源：
UCJC BUSINESS AND SOCIETY REVIEW | 2019年 / 63期
关键词：
CSR; Twitter; communication; text mining; emotions; CSR COMMUNICATION; REPUTATION; STRATEGIES;
D O I：
10.3232/UBR.2019.V16.N3.02
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The objective of this work is to analyze the social perception of Corporate Social Responsibility (CSR) on Twitter, as well as the use of said social network in the communication strategies of the organizations. It uses different data processing software such as Kh Coder or Gephi, as well as text mining methodology. It concludes a positive social perception towards CSR and that companies are not the users that set trends in opinions or influencers in the matter.
引用
收藏
页码：72 / 89
页数：18
相关论文
共 50 条
  • [1] Corporate Social Responsibility and Corporate Communication
    Ruliana, Poppy
    Irwanti, Marlinda
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ETHICS IN GOVERNANCE (ICONEG 2016), 2016, 84 : 33 - 35
  • [2] Stakeholders versus Firm Communication in Social Media: The Case of Twitter and Corporate Social Responsibility Information
    Gomez-Carrasco, Pablo
    Guillamon-Saorin, Encarna
    Garcia Osma, Beatriz
    [J]. EUROPEAN ACCOUNTING REVIEW, 2021, 30 (01) : 31 - 62
  • [3] Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society
    Cuervo-Carabel, Tatiana
    Arce-Garcia, Sergio
    Orviz-Martinez, Natalia
    [J]. CUADERNOS DE GESTION, 2023, 23 (01): : 63 - 73
  • [4] Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies' Success Factors
    Pilgrim, Katharina
    Bohnet-Joschko, Sabine
    [J]. SUSTAINABILITY, 2022, 14 (24)
  • [5] Exploring digital corporate social responsibility communications on Twitter
    Okazaki, Shintaro
    Plangger, Kirk
    West, Douglas
    Menendez, Hector D.
    [J]. JOURNAL OF BUSINESS RESEARCH, 2020, 117 : 675 - 682
  • [6] The drama of corporate social responsibility communication
    Ivanova-Gongne, Maria
    Lang, Stefan
    [J]. CRITICAL PERSPECTIVES ON INTERNATIONAL BUSINESS, 2019, 16 (03) : 233 - 258
  • [7] The Handbook of Communication and Corporate Social Responsibility
    Mitra, Rahul
    [J]. ORGANIZATION, 2013, 20 (03) : 477 - 485
  • [8] Transparency in corporate social responsibility communication on social media
    Lee, Angie
    Chung, Te-Lin Doreen
    [J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2023, 51 (05) : 590 - 610
  • [9] Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes
    Siva K. Balasubramanian
    Yiwei Fang
    Zihao Yang
    [J]. Journal of Business Ethics, 2021, 173 : 737 - 757
  • [10] Corporate Social Responsibility and Covid-19 health crisis: communication of Spanish energy companies on Twitter
    Zeler, I
    Oliveira, A.
    Morales, Triano R.
    [J]. REVISTA DE COMUNICACION-PERU, 2022, 21 (01): : 451 - 468
12345